Privacy Policy

Last updated: January 2024

This privacy policy explains how luminous-plume collects, uses, stores, and protects your personal information when you use our website or engage our services. We are committed to maintaining the privacy and security of your data in accordance with applicable UK data protection legislation.

Who We Are

luminous-plume is a UK housing market research and analysis firm based in London. For the purposes of data protection law, we act as the data controller for personal information collected through our website and service delivery.

Our registered address is 14 Chancery Lane, London EC4A 1BN. You can contact us regarding data protection matters at [email protected].

Information We Collect

We collect personal information in several ways:

Information you provide directly

When you contact us by email or engage our services, you may provide:

  • Your name and professional title
  • Business email address
  • Organisation name
  • Details about your research requirements
  • Correspondence history with our team

Information collected automatically

When you visit our website, we may automatically collect:

  • IP address and approximate geographic location
  • Browser type and version
  • Operating system
  • Pages viewed and time spent on site
  • Referring website address

This technical data is collected through cookies and similar technologies. See our Cookie Policy for more details.

How We Use Your Information

We use personal information for the following purposes:

  • Responding to enquiries about our services
  • Delivering research and analysis you have commissioned
  • Managing our ongoing client relationships
  • Sending relevant updates about our services (where you have consented)
  • Improving our website and service delivery
  • Complying with legal and regulatory obligations

Legal Basis for Processing

Under UK data protection law, we must have a valid legal basis for processing your personal data. Depending on the circumstances, we rely on:

  • Contract performance: Processing necessary to fulfil our contractual obligations to you
  • Legitimate interests: Processing necessary for our legitimate business interests, such as responding to enquiries and improving our services
  • Consent: Where you have given clear consent for us to process your data for a specific purpose
  • Legal obligation: Processing necessary to comply with laws and regulations

Data Sharing

We do not sell your personal information to third parties. We may share data with:

  • Service providers who assist our operations (such as IT support and professional advisers), bound by confidentiality agreements
  • Regulatory authorities or law enforcement where legally required

We do not transfer personal data outside the United Kingdom unless appropriate safeguards are in place.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected:

  • Client records are retained for seven years following the end of the engagement for legal and professional purposes
  • Enquiry data is retained for two years if no engagement results
  • Website analytics data is retained for 26 months

Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data in certain circumstances
  • Object to or restrict processing of your data
  • Request transfer of your data to another organisation
  • Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at [email protected]. We will respond within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include encrypted communications, access controls, and regular security assessments.

Complaints

If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. Visit luminous-plume.com or contact them at 0303 123 1113.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. The date at the top of this page indicates when it was last revised. We encourage you to review this policy when you visit our website.

Contact Us

If you have questions about this privacy policy or how we handle your personal information, please contact us:

Email: [email protected]
Address: 14 Chancery Lane, London EC4A 1BN